User testing! I LOVE USER TESTING. It’s my number one favourite form of user research. Now it’s true that “the more the better” and to build up a full User Empathy Map you need at least three different research sources. But if I could only choose one this would be it. In case you’ve been living under a rock, User Testing is the act of testing a product with real users normally with video and audio recordings.
User surveys are one of my favourite user research methods, they are really easy to create and implement. And will bring in a wealth of information quickly. They are perfect for regularly checking in on your users and when collated as part of a User Empathy Map can track your user experience over time.
Competitive benchmarking is the process of comparing direct competitors and competitors who solve similar problems in inavative ways In order to build up a benchmark of expected affordances and mental models for a new user experience.